Why is our placement rate lower than we expected?

It counts students marked placed against the roster total. If students who are not seeking placement are still on the roster, or offers have been rolled but never marked accepted, the denominator is bigger or the numerator is smaller than the season really is.

Which report do we send the institution?

The Reports block on Insights. Students CSV, Applications CSV and Offers CSV cover the raw data, and the branch table, the CTC bands and the branch by company matrix cover the summary that usually gets pasted into the annual report.

Is the CTC figure verified?

No. The CTC on an offer is what the student reported from their own portal. The signed offer letter they upload alongside it is your evidence, which is why chasing that upload is worth doing while the offer is fresh.

Is readiness the same thing as placement rate?

No. Readiness is scored from practice activity and reported against an offer threshold, so it tells you how prepared the cohort is before drives run. Placement rate is an outcome and only exists afterwards.

Can we report on one branch or one batch at a time?

Yes. The Reports block has All batches and All branches filters that apply to the figures on screen and to the CSV exports you take from it.

ReportsFor universities and placement cells7 min read

Report placement outcomes

Read placement rate and joining rate as two different numbers, use median CTC over highest, read the branch by company matrix, and take the server side CSV exports into the review.

Before you start

A season with a roster, at least one published drive and some offers recorded.
Joining outcomes set on the offers you already know about, otherwise the joining figures lag reality.
Any placement role. Insights is readable by owners, coordinators and viewers alike.

Steps

7 steps, in order.

Start on the dashboard, not on the report

The Placements dashboard gives you the four headline numbers in one glance: Placement rate, Profiles complete as a count and a percentage, Median CTC and Highest CTC. Underneath, the Pipeline strip shows Applied, Shortlisted, Offered, Accepted and Joined with a count each, which tells you where the season is losing people. Every tile is clickable, so a number you do not believe is one click from the list behind it.

Manage

Placements

Manage drives, applicants, offers, and student readiness.

DashboardDrivesStudentsCompanies

Placement rate

70%

168 / 240 students

Profiles complete

78%

187 / 240 students

Median CTC

₹22 LPA

Highest CTC

₹52 LPA

Next best action

Publish 1 drafted drive

Drafts stay hidden from students until you publish them.

Review drives

Pipeline

Applied684

Shortlisted312

Offered186

Accepted168

Joined161

Attention

Product Manager

Stripe

34 yet to apply

Data Analyst

Shopify

21 yet to apply

QA Engineer

Salesforce

17 yet to apply

Graduate Trainee

Databricks

12 yet to apply

Unaccepted offers older than 7 days9

James Fernandes · Salesforce17 days ago

Mercy Lyngdoh · Shopify12 days ago

Placement rate, profiles complete and CTC across the top, with the pipeline counts on the right.

Placement rate counts students marked placed against the roster total. A student missing from the roster is not in the denominator, so an incomplete roster quietly inflates the number.

Read the Placement summary on Insights

Open the Insights tab. The Season block opens with Placement rate, Placed as a fraction of the roster, Offers, Accepted, then Highest CTC, Average CTC, Median CTC and Active drives as a fraction of total drives. Below that sit three breakdowns: Applications by stage running Applied, Shortlisted, Accepted, Withdrawn and Rejected, Offers by company, and Placements by branch as placed over total per branch.

Manage

Placements

Manage drives, applicants, offers, and student readiness.

DashboardDrivesStudentsInsights

Season

Placement summary

Export

Placement rate

70%

Placed

168 / 240

Offers

186

Accepted

168

Highest CTC

₹52L

Average CTC

₹21L

Median CTC

₹22L

Active drives

5 / 6

Applications by stage684 applications

Applied684

Shortlisted312

Accepted168

Withdrawn96

Rejected276

CTC bands168 placed

Under ₹5L0

₹5L to ₹10L16

₹10L to ₹15L23

₹15L to ₹20L41

₹20L to ₹30L79

₹30L and above9

Branch × companyOffers / accepted

BranchDatadogNorthwindLarkfieldVantageMeridianAll

CSE44 / 4015 / 148 / 73 / 35 / 475 / 68

IT29 / 2610 / 95 / 52 / 22 / 248 / 44

ECE11 / 1012 / 117 / 63 / 32 / 235 / 32

EEE3 / 25 / 43 / 35 / 51 / 117 / 15

ME2 / 14 / 32 / 23 / 30 / 011 / 9

All89 / 7946 / 4125 / 2316 / 1610 / 9186 / 168

The season summary tiles, applications by stage and the CTC bands, with the branch by company table underneath.

Median CTC is the fairer headline when you report to your institution. Highest CTC is one student and it moves the story more than it moves the season.

Keep placement rate and joining rate apart

These are two different numbers and institutions usually ask for the second. Placement rate is read off offers accepted. Joining is only true once someone has actually started, which is what Set joining records. Go to the Offers & joining tab and read the status chips across the top: All, Rolled, Accepted, Joined, Deferred, Declined, Revoked and Reneged, each with a count of the rows under it. The gap between Accepted and Joined is the number you will be asked about. The row itself carries one primary action, Mark accepted, Set joining or Edit joining depending on where the offer is, and the rest sit behind the overflow menu: mark declined or reneged, revoke, or rescind with a reason.

Rolled
What it means
The offer is out and the student has not responded
How it gets set
Roll offer on a shortlisted applicant inside the drive
Accepted
What it means
The student took the offer and is marked placed
How it gets set
Mark accepted on the row, or the student accepting in their portal
Joined
What it means
The student actually started, with a joining date on the record
How it gets set
Set joining on an accepted row
Deferred
What it means
Joining pushed to a later date
How it gets set
Set from the row overflow menu
Declined
What it means
The student turned it down. Final for that offer
How it gets set
Mark declined on the row, or the student declining in their portal
Revoked
What it means
The company withdrew the offer
How it gets set
Revoke on the row
Reneged
What it means
The student backed out after accepting
How it gets set
Mark reneged on the row

Status	What it means	How it gets set
Rolled	The offer is out and the student has not responded	Roll offer on a shortlisted applicant inside the drive
Accepted	The student took the offer and is marked placed	Mark accepted on the row, or the student accepting in their portal
Joined	The student actually started, with a joining date on the record	Set joining on an accepted row
Deferred	Joining pushed to a later date	Set from the row overflow menu
Declined	The student turned it down. Final for that offer	Mark declined on the row, or the student declining in their portal
Revoked	The company withdrew the offer	Revoke on the row
Reneged	The student backed out after accepting	Mark reneged on the row

Revoked and Reneged are not interchangeable. One is the company's decision and one is the student's, and the distinction is exactly what a recruiter is asking about when they ask how your students behave.

Take the branch table and the CTC bands

Scroll to the Reports block at the bottom of Insights. It has its own All batches and All branches filters, then a grid of figures: Placement rate, Placed, Eligible, Offers, Accepted, Joined, Highest CTC, Average CTC, Median CTC and Lowest CTC, with Active companies and Published drives under Across the college. By branch gives you Branch, Placed, Total, Rate, Highest and Average per row. CTC bands splits every offer into six buckets: under ₹5,00,000, ₹5,00,000 to ₹10,00,000, ₹10,00,000 to ₹15,00,000, ₹15,00,000 to ₹20,00,000, ₹20,00,000 to ₹30,00,000, and ₹30,00,000 and above.

The bands are what to show when someone quotes your highest package back at you. A distribution answers the question that a single figure cannot.

Read the branch by company matrix

The last table in the Reports block is Branch x Company, with Branch, Company, Offers and Accepted on every row. It is the most useful view on the page when you are planning next season, because it shows which companies actually hire from which branches rather than which companies visited. A recruiter with three years of offers and no acceptances in a branch is a different conversation from one who has never been asked.

Use readiness as the leading indicator

The Cohort block on the same tab reports Avg readiness, how many students sit below the offer readiness threshold, the offer threshold itself and the student count. Under it, Readiness distribution buckets the cohort into 0 to 20, 20 to 40, 40 to 60, 60 to 80 and 80 to 100, and Readiness by branch gives Branch, Avg readiness and Below offer per row. Suggested prep names the weakest area with the cohort average next to it. Placement rate only tells you afterwards. If readiness is low in the middle of a season there is still time to do something about it.

Export server side, not off the screen

The Reports block has three export buttons, Students CSV, Applications CSV and Offers CSV, and they run server side. The Season summary has its own Export, and the Offers & joining tab has an Export where you pick exactly which fields to include. Use these rather than copying figures out of the tables. The exports carry fields the page does not display, and the batch and branch filters you set apply to what comes out.

If an export comes back empty, it is almost always the filters rather than a fault. Reset them, or check the season actually has data in that category yet.

What you get

At the end of this guide.

A placement rate and a joining rate you can quote as two separate numbers.

CTC as highest, average, median and lowest, plus a six band distribution of every offer.

A branch table with placed, total, rate, highest and average per branch.

A branch by company matrix showing which recruiters hire from which branches, and who accepts.

Cohort readiness with an offer threshold, a distribution and a per branch breakdown.

Three server side CSV exports, for students, applications and offers.

Common mistakes

What goes wrong, and the fix.

Quoting placement rate when the question was about joining.

Keep joining outcomes current. Set joining on accepted offers as they land, so the Joined chip is real on the day you are asked.

Leading with highest CTC.

Report the median as the headline and keep the highest as a footnote. One outlier is not a season.

Reporting a placement rate off a partial roster.

The rate counts placed students against the roster total. Anyone missing from the roster is missing from the denominator.

Recording every failed offer as the same thing.

Reneged is the student backing out after accepting. Revoked is the company withdrawing. Use the right one on the row.

Copying figures off the screen into a deck.

Use the server side CSVs. They include fields the page does not show, and they respect the batch and branch filters you set.

FAQ

Questions people ask on this one.

Still stuck? Talk to us and we will walk through your setup.

Related guides.

Placement operations

Run a placement drive

Build the drive in two steps, watch the eligibility counter, publish it, rank the applicants against the JD, move them through stages, roll the offer and record joining.

8 min read

Placement operations

Set up a placement season

Create the batches, import the roster, set your offer policy, add the recruiter directory, then freeze profiles and assign roles before the first drive goes live.

8 min read

Placement operations

Track how ready your batch is

Read the admin dashboard the way it is built to be read: averages first, then the risk cards, then the outcome bands, then the individual students behind them.

6 min read

All guides

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